TALIA K

A fashion marketer, content creator, and aspiring designer. I specialize in analyzing fashion brands, building marketing strategies, and creating content that engages audiences.

2025

Simihaze Beauty — planned and optimized fall social campaigns across Instagram and TikTok, growing engagement and followers.
@taliadoux — scaled a personal fashion education brand to 20K+ followers and 9M+ views through daily short‑form content.
CIRA v2 — expanded a fashion‑tech MVP with skincare/makeup scanning and a Chrome extension informed by user research.

2024

Djerf Avenue — led a reputation and crisis‑communications audit with a 6–12 month roadmap for workplace and brand repair.
Rhode — analysed London launch pop‑up, OOH, and Sephora rollout to design a playbook for sustained UK conversion.

2023

Ran early community experiments in content, testing hooks, pacing, and storytelling formats across platforms.
Delivered freelance design and web projects, learning to ship fast while keeping a strategic lens on brand and product.

2022

Started blending product thinking, data, and fashion — first experiments with technical projects and creative direction.

from 2020 'til today

My latest work

Simihaze Beauty Fall Campaign

During my fall internship at Simihaze Beauty, I was responsible for planning, executing, and optimizing social media campaigns for Instagram and TikTok to drive engagement, content consistency, and brand awareness.

socialcampaignsbeautyinstagramtiktok

Djerf Avenue Reputation Audit

A crisis-communications and brand-reputation audit of Djerf Avenue after workplace allegations, evaluating the brand's public response, sentiment shifts, and the effectiveness of its remediation strategy, and proposing a 6–12 month recovery roadmap.

brandcrisis commsauditfashion

Rhode London Launch & Pop‑Up Audit

A marketing and retail audit of Rhode's London pop-up and Sephora UK rollout, focused on how well the launch generated awareness, community engagement, and sustained conversion beyond launch week.

beautylaunchretailstrategy

Instagram Personal Brand (@taliadoux)

I manage @taliadoux, an Instagram account focused on fashion education, style tips, and smart shopping that I grew from scratch to over 20K followers and 9M+ aggregated views in six months through strategic content and marketing analytics.

contentcreatorgrowthinstagram

CIRA

Fashion-tech MVP built at MIT. 300+ beta users; v2 adds skincare/makeup scanning and a Chrome extension.

next.jsios roadmapchrome extgrowth

Always styling

Building brands, stories, and looks that actually feel wearable.

Tap this 'tiny' button to chat with me

Connect

✉️kusmire@bc.edu